Art Academy of Cincinnati

Refreshing AAC’s School Campaign & Messaging

Overview

AAC mission is to create and sustain radical, forward-thinking, contemporary visual artists and designers whose creative contributions make a substantial difference in all the lives they touch. Located in the heart of Over-the-Rhine, as AAC looked to create brand awareness and drive traffic to prospective students, we celebrated a campaign of school pride and romance for the 150 year anniversary.

As we’re located a block away from AAC, we have been a partner in recent years with teaching, critiques, programming and lecture series being very close to the students and truly understanding the AAC culture. Developing a strategy and campaign that both creates culture and drives numbers was really a great experience.

 
 AAC “Stinkers” mascot

AAC “Stinkers” mascot

The Challenge

To refresh the overall strategy, messaging and design for the Art Academy of Cincinnati to increase student awareness and enrollment

 

Developing the Campaign

As we began to research and create a new strategy for the Art Academy of Cincinnati, we thought of the students and the neighborhood interaction. AAC is an amazing art school located in the heart of Over-the-Rhine, dripping with heritage, a massive roster of professional working artists and legendary alumni. We looked at this romance and really pushed the fun aspect of leaving the house for the first time as a freshman, and being a leader in the class as a senior. We sketched and developed the inside joke of the soccer team’s mascot, “The Stinkers.” The school and community loved it and the inside joke was now shared and elevated with pride. We created a video-based social campaign that put the emphases on the students, the work and the neighborhood of OTR. We also created various print collateral to further the AAC brand experience for oncoming freshman and seasoned students alike.

 
 “Stinkers,” AAC skunk sketch

“Stinkers,” AAC skunk sketch

 “Stinkers,” AAC skunk on white

“Stinkers,” AAC skunk on white

 “Stinkers,” AAC skunk on black

“Stinkers,” AAC skunk on black

 Concept & messaging, “Art is for Lovers” in the heart of Over-the-Rhine, Cincinnati

Concept & messaging, “Art is for Lovers” in the heart of Over-the-Rhine, Cincinnati

Social Media Video

We had a tremendous time discovering and developing this video series with AAC. The idea was to feature different students and professors at the school and in the community. Working closely with AAC, we wrote, storyboarded, designed, produced, shot, motion and edited these videos based on the 6 Core Values the Art Academy of Cincinnati.

 
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Print Collateral

Gearing up for the beginning of the semester we created a series of posters, postcards, wearables and kits for incoming freshman to interact with and celebrate. Across different periods of the school year we continued this support as well designing and printing strategizing to strengthen numbers for new students and high school students to get excited about getting involved with AAC and looking at being on campus in the near future.

 
 Matt Hart “Notes to Young Artists” poster Side B

Matt Hart “Notes to Young Artists” poster Side B

 Matt Hart “Notes to Young Artists” poster Side A

Matt Hart “Notes to Young Artists” poster Side A

 Proof from the inside cover of the AAC Sketchbook

Proof from the inside cover of the AAC Sketchbook

 Proof from the cover of the AAC Sketchbook

Proof from the cover of the AAC Sketchbook