Celebrate the King
Honoring 75 Years of King Records
Celebrate the King: The Gala on August 25th, 2018 is a special night for King Records and the City of Cincinnati. With Memorial Hall as the home of the 75th anniversary gala for King Records, we took a look back to remember the inventive talent, the many genres of music created by all different types of artists and musicians from around America creating and leading the charge, in Cincinnati, Ohio.
It was a night of stories and performances, a gathering of musicians and artists, and a reunion of family and friends. We opened the doors for the next generation of King Records fans.
On this night, we showcased many King Records voices from Cincinnati and beyond. Videos highlighted artists and musicians. Many King Records musicians and performances were backed by the incredible School of Rock Mason, featuring some of Cincinnati's most talented young artists. We also celebrated four Lifetime Achievement Awards, Otis Williams, Philip Paul, Henry Glover and Bootsy Collins.
To create an interactive 1 night experience in the Memorial Hall Theater that to Celebrate 75 Years of King Records
Developing the Brand
We started concepting the King Records "Celebrate the King" brand at the end of 2017 after working on an interactive projection mapping project for Blink called "King City." "King City" featured Philip Paul, King Records recording artist, narrating our 10min animation. As we began to learn more about King Records and its importance to creating American Music, and the development of civil rights in our country, we knew we had to lend our skills, passion and expertise to the mission of saving the memory of King Records.
The goal was to have the brand pay homage to the original King logos but also introduce the legacy to a knew audience. Utilizing a very selective color path that pays respect to the original Blue and Red that represented the R&B and the Hillbilly records. A strong typeface that stands the test of time and brand assets that cater to a unique and incredible diverse music talent.
We had a blast creating social media content for Celebrate the King. We knew they had to read super easy, bright, bold and tell a story, tell the history. Call to Action was simple, "Get a Ticket," and don't miss this night. We were responsible for ticket sales for this event at Memorial Hall, Cincinnati Ohio, so we had to appeal to a pretty wide audience, cast a big net, and have fun! We ended up doing videos for different digital installations, social media and for onsite digital storytelling.
As we were designing and concepting for the event, we really wanted to create both digital and print collateral. We knew there was value in printing, all silkscreen, handmade pieces that reflected the D.I.Y. aesthetic of great traditional work. We developed mailers, envelopes, postcards, enamel pins, access badges, an illustrated sticker set, rag prints for wheat paste and the King Records Series 1 poster set (10).
King Records Poster Series 1
One of our favorite pieces of this project was the creation of the King Records Poster Series 1. Looking at the history of King and narrowing down just 10 was a challenge, but, illustrating and printing these prints was an incredible journey. Being able to work with some of the original King artists like Bootsy Collins, Otis Williams and Philip Paul was a fantastic experience.
More Fun Collateral
We had a ton of fun creating new collateral for King Record’s 75th Anniversary. Stickers, posters, tees, tote bags, gala programs, invites, save-the-date programs and much more.
A big push for the gala was developing content. With all the 75 years celebrated of King Records there really isn’t much materials that aren’t buried in a vault, so, we created all of this from stories, clippings, historians, libraries, and the artists. We take great pride in inviting you into the story of King Records, and we had a great time, creating this journey through imagery, video and sound.
Our goal was to provide a unique experience by bringing together the King Records community. We developed awareness, identified and supported the fan base and celebrated all the King Records artists and musicians of the first 75 years. We had a tremendous team that concepted and designed the project, created the experience with script writing, sound design, fundraising, printing, programming, printing, installation, build-out and ticket sales. A true design experience. This team had serious heart for this project and the work tells this story.
All photos by Hailey Bollinger and Brittany Thornton