Good Eggs

Do Good in your Neighborhood

Overall

Good Eggs looks like an every-day gumball machine, but dispenses eggs containing messages instructing patrons to commit a simple good deed. A good deed can go a long way to improve morale throughout a community, and so Good Eggs is designed so that it can be easily replicable in any community setting.

 
 Kids and adults of all ages celebrate at the Good Eggs opening at People’s Liberty

Kids and adults of all ages celebrate at the Good Eggs opening at People’s Liberty

The Challenge

As the first People’s Liberty grantees, we created a experience around Good Eggs, a pay-it-forward initiative where one invests a $.25 from a vending machine, you get a wearable, pin, and a good deed to perform in your neighborhood.


Website

Good Eggs

 Head Hen Ambassador cards

Head Hen Ambassador cards

 New Good Eggs Machines

New Good Eggs Machines

 12 Locations in Cincinnati

12 Locations in Cincinnati

 Good Eggs logo stickers

Good Eggs logo stickers

 Get involved, become a Good Egg with doing a deed a day

Get involved, become a Good Egg with doing a deed a day

 Prepared for the first Globe Grant from People’s Liberty in Over the Rhine

Prepared for the first Globe Grant from People’s Liberty in Over the Rhine

 Spray painting the vintage vending machines

Spray painting the vintage vending machines

 Good Eggs bringing smiles to everyone

Good Eggs bringing smiles to everyone

 Wonderful turnout for the Good Eggs opening with People’s Liberty

Wonderful turnout for the Good Eggs opening with People’s Liberty

 Vintage vending machines holding the Good Eggs

Vintage vending machines holding the Good Eggs

 Silkscreen hand-pulled, limited edition 2-color 18” x 24” poster prints

Silkscreen hand-pulled, limited edition 2-color 18” x 24” poster prints

 Submitted #WeAreGoodEggs submitted art via social, much love!

Submitted #WeAreGoodEggs submitted art via social, much love!

 #NikeDunks to match!

#NikeDunks to match!