Spirt of innovation dating back to 1901
SHP’s core competencies include architecture, interior design, strategic consulting, planning and engineering, and community outreach/relations. The majority of the firm’s clients are education-based: pre-schools, K-12 public and private schools, career tech institutions and higher ed. The firm also designs civic and community spaces, e.g. libraries and athletic facilities. Finally, the company has made inroads into corporate, commercial and workplace design.
In addition to growing from a regional to a national firm, SHP wants to harness its deep experience in education to create a new business need—indeed, a new marketplace—for facilities of all kinds that emphasize learning. By extension, the firm will become the architect of choice to explore, design and deliver architecture projects that promote life-long, life-wide and life-deep learning.
We love what we do. Exciting, delighting and inspiring our clients is at the heart of our work. These beliefs inform our craft. Influence our design. Guide our service. And enable us to deliver spaces and places that create experiences for the people who learn, work and thrive in them.
SHP is looking for Recommendations for whether to keep “Leading Design” as part of the naming convention. As well, An updated visual identity: logo/icon, color, typeface and shape language A suite of design templates for letterhead, business cards, PowerPoint/Keynote, notepad and Post-It and documentation (e.g. memo, proposal).
To create a new brand mark, logo, secondary logo with a visual
Developing the Brand
We started off diving into SHP Leading Design’s current brand, giving an audit to the current architecture, engineering, planning and all services. As we learned more about SHP Leading Design, the teams, the work and the positioning we were able to dive into the refresh—learning, sketching and defining strategy for the future allowed WHBV to create new forms and typefaces for the future while celebrating the past.
The overall brand strategy for SHP was to look at the spaces they created, the people that interacted with those spaces and to create a mark that stood tall, but communicated simply. The typeface had to be modern, clean, and have adaptability. The type can and will stand on its own, not to thin, not to thick. The same can be said about the mark. Its architecture, its geometry and its ownable.
The overall brand is clean and modern and still pays homage to SHP “Leading Designs’” past. The SHP brand has been building its name since 1901. The company has seen it all and is still standing tall. We had such a great experience refreshing the SHP look and feel—we look forward to where the brand is moving.