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We are a multi-discipline creative team of hellraisers helping people to tell incredible stories through the lens of extraordinary.

WHBV is a digital and print design shop specializing in brand identity, illustration and motion - we design experiences, helping communities & brands tell their stories with passion, pride & social sustainability.

Vikings Lounge 2018

THE Vikings Lounge



The Vikings Lounge Series is a monthly concert series hosted by We Have Become Vikings. We invite local and national acts to join us for a free, monthly, all-ages matinee, from 5–8pm where artists perform a stripped down set and interview. The series is a great opportunity for us to design and organize these events for the public which showcase and make accessible one of our greatest passions, independent music.

We design and print limited edition tee shirts and posters for every artist who performs at The Vikings Lounge. The tee shirts are given out right to the artists in a fair-trade for their time and expertise which they can sell, take on the road, and keep all of the proceeds of course. At WHBV, we're in bands and love to help bands—we understand that selling one more tee or poster can get a band to the next city, a next meal. Like AC/DC said, "It's a Long Way to the Top, if you want to Rock N' Roll." Support Rock N' Roll, and support creative talent. 

Vikings Lounge logo.jpg

The Challenge

To create a limited edition graphic or illustration unique to each artist who performs in the series which are used to merchandise and marketing the events. Each event requires all hands on deck for talent correspondence and handling, running the sound, craft services, photography, and general programming.

Developing the Brand

The Vikings Lounge Series started as an idea to activate our retail shop in the heart of OTR in downtown Cincinnati. It turns out that all of us at Vikings play music and it was apparent that there was a lack of venues hosting safe, all-ages shows. It’s our first year putting on the series. The caliber of artists that we have curated have been outstanding. The crowd grows each month. And we have a blast creating the work around the branding.


Poster Design & Print

To commemorate and advertise each month’s event, we design a poster that can be used for the tee shirt graphic as well. We spend time researching not only the artist’s recordings but the artist themselves. We ask for a list of words that inspire them and we let the magic start there.



TBD (Social Posts)


Tee Shirt Design & Print

The tee shirt and poster design happen simultaneously. The challenge is to design for both a single-color tee shirt print as well as a 3-4 color poster print.


Onsite digital

TBD (Photos)


Final Friday

Photos from a few of the events at The Vikings Lounge. Photographer: Hailey Bollinger.


WHat people are saying


“here was a time when the legacy of King Records was all but forgotten in Cincinnati, the historic label’s hometown. But for several years now various persons and entities in the city have been working hard to uncover Cincinnati’s musical history and bring it back into the public eye.”

Check out the full article here


“King Records is the first to introduce the D.I.Y. aesthetic to record labels, and that happened all in our backyard.”

Check out the full article and audio here

Cincinnati Magazine

“From the recording of the world’s first Funk song to the first female CFO in the country, the first African Americans involved and the first jobs offered to Japanese Americans after the war, King Records has left its mark on Cincinnati in more ways than one.”

Check out the full article here


“The idea for the gala started over beers with two people active in (the King Studios project),” Snell says. “I’d just be sitting there and go, ‘What? That happened? No.’ Just being a fan of the music coming out of here and not really knowing a tenth of what happened… it gives me goosebumps.” 

Check out the full article here


”Don’t miss out on this magical night.”

Check out the full article here