Vikings Lounge 2018
THE Vikings Lounge
MONTHLY, ALL AGES, FREE PERFORMANCE SERIES
The Vikings Lounge Series is a monthly concert series hosted by We Have Become Vikings. We invite local and national acts to join us for a free, monthly, all-ages matinee, from 5–8pm where artists perform a stripped down set and interview. The series is a great opportunity for us to design and organize these events for the public which showcase and make accessible one of our greatest passions, independent music.
We design and print limited edition tee shirts and posters for every artist who performs at The Vikings Lounge. The tee shirts are given out right to the artists in a fair-trade for their time and expertise which they can sell, take on the road, and keep all of the proceeds of course. At WHBV, we're in bands and love to help bands—we understand that selling one more tee or poster can get a band to the next city, a next meal. Like AC/DC said, "It's a Long Way to the Top, if you want to Rock N' Roll." Support Rock N' Roll, and support creative talent.
To create a limited edition graphic or illustration unique to each artist who performs in the series which are used to merchandise and marketing the events. Each event requires all hands on deck for talent correspondence and handling, running the sound, craft services, photography, and general programming.
Developing the Brand
The Vikings Lounge Series started as an idea to activate our retail shop in the heart of OTR in downtown Cincinnati. It turns out that all of us at Vikings play music and it was apparent that there was a lack of venues hosting safe, all-ages shows. It’s our first year putting on the series. The caliber of artists that we have curated have been outstanding. The crowd grows each month. And we have a blast creating the work around the branding.
Poster Design & Print
To commemorate and advertise each month’s event, we design a poster that can be used for the tee shirt graphic as well. We spend time researching not only the artist’s recordings but the artist themselves. We ask for a list of words that inspire them and we let the magic start there.
TBD (Social Posts)
Tee Shirt Design & Print
The tee shirt and poster design happen simultaneously. The challenge is to design for both a single-color tee shirt print as well as a 3-4 color poster print.
Photos from a few of the events at The Vikings Lounge. Photographer: Hailey Bollinger.