Virgin America

Refresh and game with Virgin

Virgin America approached We Have Become Vikings for assistance in developing the story and a theme for their Refresh event and executing it through print and digital components. The project included an infomural, an iPad game application, and several additional print and digital components developed to assist Virgin America in celebrating, educating, and motivating their employees. All components for the project were planned and designed within a two week timeframe.

To create one of the primary pieces, a 320 square foot info-mural, We Have Become Vikings worked with Virgin America to identify important topics, events, and data points to be included in the giant graphic. Once the key components were selected, WHBV developed a visual theme, based on teamwork and childhood board games, to display the information in a logically and visually cohesive manner while inspiring a light but competitive team-oriented atmosphere.

WHBV extended the board game theme to an iPad game application used in a key employee training session at the Refresh event. The app allowed Virgin America employees to test out several strategies to see how their decisions affected company earnings.

 
 Virgin America Refresh Game

Virgin America Refresh Game

The Challenge

To develop and produce Refresh, Annual Report, iPad Game, infomural and other components for Virgin America


 Refresh Seat Pricing iPad Game

Refresh Seat Pricing iPad Game

 Refresh Seat Pricing iPad Game

Refresh Seat Pricing iPad Game

 Refresh Network Strategy Booklet

Refresh Network Strategy Booklet

 Refresh Network Strategy Booklet Insights

Refresh Network Strategy Booklet Insights

 Virgin America Digital Game Awards

Virgin America Digital Game Awards

 VA Awards Game Awards

VA Awards Game Awards

 Refresh Guest Acquisition Booklet

Refresh Guest Acquisition Booklet

 Refresh Guest Acquisition Booklet

Refresh Guest Acquisition Booklet

 Virgin America Animation

Virgin America Animation

 Refresh Infomural

Refresh Infomural

 Refresh Infomural

Refresh Infomural

 Refresh Infomural

Refresh Infomural

 Refresh Infomural Main Mark

Refresh Infomural Main Mark

 Refresh Consistent, Photo

Refresh Consistent, Photo

 Refresh Infomural Secondary Mark

Refresh Infomural Secondary Mark

 Refresh Infomural

Refresh Infomural