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Started in 2007 by Jason Snell, WHBV creates everything from identities, motion graphics, videos, posters, websites, publications, broadcast packages, illustrations, photography, to name a few. We call Cincinnati home, and our clients range from companies on the Fortune 100 list to small coffee shops in our own neighborhood. Our creations happen through asking questions, working hard, and allowing for the discovery process to excite and inspire us.

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We Have Become Vikings is a Design for Good creative shop in the heart of Over-the-Rhine, designing experiences, helping communities tell their stories, with Passion, Pride and social sustainability. — We Celebrate Community.

Celebrating the new Viking Lounge and WHBV Radio

Jason Snell

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We've been hiding out, preparing for our latest and greatest work and collaboration. This Friday, March 30th at the WHBV shop in Over the Rhine, we celebrate 3 years on Walnut Street, and with that, we've invited some friends to share in the festivities. Swim Team, will be our first band to play the Viking Lounge Series, we kick off at 5p. We will have food, new merch and spirits from our buddies at Platform Beer Co. Check out WHBVRadio.com for more insight!

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We Have Become Vikings is OTR’s One-Stop Branding Shop

Jason Snell

Cincinnati Magazine By Justin WIlliams

“Idon’t know of too many places that do what we do, where we can do the design and the printing and do it with community-minded means,” says Jason Snell, co-owner of We Have Become Vikings. He and fellow owner Brandon Hickle are sitting in the back office of their Over-the-Rhine design and screenprinting shop, which opened on the corner of Walnut and 14th Streets in April 2016.

 Photography by Jeremy Kramer

Photography by Jeremy Kramer

There’s nothing particularly maverick-y about a graphic design company in Cincinnati—or a screenprinting operation, for that matter. It’s the all-in-one package offered by the multihyphenate firm that makes them stand out. They can do everything for you right here, under one roof, without all the corporate red tape. All while you browse for T-shirts and hats.

Snell spent years working for design agencies in Seattle, Austin, New York City, and Cincinnati before hanging his shingle with We Have Become Vikings back in 2008. (“I just wanted a crazy name,” says Snell. “Vikings are rad, and I learned that the term ‘branding’ came from Vikings.”) He started with a tiny, secluded office on Vine Street, but craved a more visible, hands-on presence, which led to teaming with Hickle, who previously ran Southpaw Prints. They both recognized the inherent convenience of combining design and screenprinting forces. “I looked at this big-agency model and felt like it wasn’t sustainable sometimes, because stuff takes so long to get done,” says Snell. “We can design and prototype something and do it fast.” That solution is as advantageous for Fortune 500s like P&G on a tight deadline as it is for the coffee shop around the corner that needs new merch, stat.

 Photography by Jeremy Kramer

Photography by Jeremy Kramer

“I got into printmaking because I was interested in design,” says Hickle. “To have all of that under one roof, it’s something I wanted for a long time.”

The Walnut Street location also affords creative therapy, providing storefront space where they can sell merchandise and show off their own projects. All the attire is American made and designed and printed in-house, with the built-in benefit of sidewalk advertising for potential clients or collaborations (like those they’ve done with ArtWorks, People’s Liberty, and Great Oaks). No more hiding in plain sight.

 Photography by Jeremy Kramer

Photography by Jeremy Kramer

“As much as we can, we have our door open,” says Hickle. “It’s just rad to stop and talk to someone who’s curious or interested, because you never know where that will lead.”

In the market for a singular custom T-shirt? The shop’s new One Off design kiosk (also online) lets you design a shirt to your liking and pick it up in the store. You can even watch them print it.

 Photography by Jeremy Kramer

Photography by Jeremy Kramer

We Have Become Vikings, 1355 Walnut St., Over-the-Rhine, wehavebecomevikings.com

Read more here

Mike Breen Delivers the Goods, CityBeat, Pearlene Release!

Jason Snell

Cincinnati albums from the aughts get expanded re-issues

Recent vinyl projects celebrate the music of Pearlene and The Light Wires MIKE BREEN JAN 16, 2018 11 AM

Toward the end of last year, reissues of albums by two of the best Greater Cincinnati bands of the 2000s were released. During their initial lifespan, each act was a formidable presence in the area’s music scene and now their music has a well-deserved second chance to enchant new listeners.

On Nov. 24, a double vinyl set of the recordings made by The Light Wires was released via Northern Kentucky’s SofaBurn Records. Emerging in the early part of the 2000s, The Light Wires featured drummer Rick McCarty and guitarist/bassist Mike Montgomery (longtime musical partners who’ve played in local bands like Thistle and Ampline over the past 20-plus years), as well as guitarist Andy Hittle (El Gigante, Alone at 3AM).

The Light WiresPHOTO: SOFABURN.COMIt was also many people’s first glimpse of Jeremy Pinnell’s enormous talents. In recent years, the singer/songwriter has become a much-buzzed-about force on the independent music scene, garnering dropped-jaw acclaim from Country music critics and others in large part due to the things that instantly drew a lot of attention to The Light Wires — Pinnell’s engulfingly emotive voice and deeply moving and honest lyrical approach.

Pinnell’s creative pairing with the other Light Wires members was uniquely magical — Pinnell’s songs were in the Folk/Americana vein, giving the music its rootsier base, but the other musicians painted the songs with alluring atmospherics and rhythms drawn from their experience with Post Punk and Indie Rock.

SofaBurn’s reissue (which is also available on digital and streaming platforms) includes the band’s sublime self-titled debut from 2005, as well as the equally remarkable, slightly harder-edged The Invisible Hand, intended as The Light Wires’ sophomore album, but shelved after the group disbanded in 2008. For more information, visit sofaburn.com.

 

Coming up right around the same time as The Light Wires was the powerful, garagey Blues/Rock/Soul machine Pearlene. Pearlene’s first two albums caught widespread attention after being issued by Sympathy for the Record Industry (known for its Punk and Garage Rock releases, including early ones from The White Stripes and Rocket from the Crypt) and Dim Mak Records, the imprint founded by EDM superstar Steve Aoki (the label began by releasing music by Garage, Punk and Indie Rock acts like The Kills, The Gossip and Bloc Party).

PearlenePHOTO: WEHAVEBECOMEVIKINGS.COMPearlene was led by singer/songwriter/guitarist Reuben Glaser, and though the membership rotated a bit early on, its “classic lineup” from the end of its tenure featured bassist Jesse Ebaugh (most recently of Heartless Bastards fame), drummer Andy Jody (who has played around the world with Barrence Whitfield & The Savages and locally with numerous bands) and keyboardist Andrew Higley, who has worked with local bands like Readymaid and The Chocolate Horse and done session work with Ben Folds, The Greenhornes and others.

The band’s third album was a creative high point for Pearlene. For Western Violence And Brief Sensuality was released in 2007 and showed the tightness of the band as a unit, the growth of Glaser as a writer/arranger and an expanding sound, which was even more pronounced because it was the group’s first record done in an actual recording studio. The album was more focused and sharper, though the music occasionally drifted into acid-drenched Blues Rock Psychedelia. It seemed like Pearlene was in perfect position to reach the next level of its career, but after Western Violence, the band eventually stopped playing.

In December, Pearlene reunited for a show in honor of For Western Violence And Brief Sensuality’s 10th anniversary and its reissue on 180-gram vinyl by We Have Become Vikings Records (an offshoot of the WHBV graphic design juggernaut). Like the Light Wires’ reissue, this is a two-LP set with a platter of unreleased music. In Pearlene’s case, it’s the Rosemary Girl EP, featuring songs that were used in the Sons of Anarchy TV series but were never made available to the public. For more details on the reissue, visit wehavebecomevikings.com.

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Guided By Voices TONIGHT! Grab a print!

Jason Snell

So stoked to create, illustrate, design and print limited-edition hand-signed, numbered Guided By Voices / Masters of the Universe silkscreen, poster prints for tonight's show at Woodward Theater in historic Over-the-Rhine, Cincinnati, Ohio. Come check out Guided By Voices kick-off there tour, grab a pint and print. If you can't make it, we'll have any unsold and perhaps a few test prints for sale online, WeHaveBecomeVikings.com Cheers! 

Sold Out in Raleigh, NC, My Morning Jacket Prints

Jason Snell

Did you miss out on a My Morning Jacket print at the Raleigh, NC show? We have a couple Test Prints -- check em out here...

My Morning Jacket, Raleigh, NC Poster (TEST PRINT 05)
100.00 125.00

My Morning Jacket, Raleigh, NC Poster
(TEST PRINT) 1 of 1
18"x24" Silkscreen multi-color/pulls
100lb. French paper
*Sold as-is. There will be smudges and
misregistration, possibly torn, totally hot
off the press with registration marks, uncut.

Add To Cart
My Morning Jacket, Raleigh, NC Poster (TEST PRINT 07)
125.00

My Morning Jacket, Raleigh, NC Poster
(TEST PRINT) 1 of 1
18"x24" Silkscreen multi-color/pulls
100lb. French paper
*Sold as-is. There will be smudges and
misregistration, possibly torn, totally hot
off the press with registration marks, uncut.

Add To Cart
My Morning Jacket, Raleigh, NC Poster (TEST PRINT 09)
125.00

My Morning Jacket, Raleigh, NC Poster
(TEST PRINT) 1 of 1
18"x24" Silkscreen multi-color/pulls
100lb. French paper
*Sold as-is. There will be smudges and
misregistration, possibly torn, totally hot
off the press with registration marks, uncut.

Add To Cart
My Morning Jacket, Raleigh, NC Poster (TEST PRINT 12)
100.00 125.00

My Morning Jacket, Raleigh, NC Poster
(TEST PRINT) 1 of 1
18"x24" Silkscreen multi-color/pulls
100lb. French paper
*Sold as-is. There will be smudges and
misregistration, possibly torn, totally hot
off the press with registration marks, uncut.

Add To Cart
My Morning Jacket, Raleigh, NC Poster (TEST PRINT 06)
100.00 125.00

My Morning Jacket, Raleigh, NC Poster
(TEST PRINT) 1 of 1
18"x24" Silkscreen multi-color/pulls
100lb. French paper
*Sold as-is. There will be smudges and
misregistration, possibly torn, totally hot
off the press with registration marks, uncut.

Add To Cart
My Morning Jacket, Raleigh, NC Poster (TEST PRINT 08)
125.00

My Morning Jacket, Raleigh, NC Poster
(TEST PRINT) 1 of 1
18"x24" Silkscreen multi-color/pulls
100lb. French paper
*Sold as-is. There will be smudges and
misregistration, possibly torn, totally hot
off the press with registration marks, uncut.

Add To Cart
My Morning Jacket, Raleigh, NC Poster (TEST PRINT 10)
100.00 125.00

My Morning Jacket, Raleigh, NC Poster
(TEST PRINT) 1 of 1
18"x24" Silkscreen multi-color/pulls
100lb. French paper
*Sold as-is. There will be smudges and
misregistration, possibly torn, totally hot
off the press with registration marks, uncut.

Add To Cart
My Morning Jacket, Raleigh, NC Poster (TEST PRINT 13)
125.00

My Morning Jacket, Raleigh, NC Poster
(TEST PRINT) 1 of 1
18"x24" Silkscreen multi-color/pulls
100lb. French paper
*Sold as-is. There will be smudges and
misregistration, possibly torn, totally hot
off the press with registration marks, uncut.

Add To Cart

 

Thanks so much #Colortest and #MyMorningJacket for the opportunity! So stoked!